Chestertons provides a tailored service for developers and investor landlords looking to maximise rental performance across London developments and portfolios.
Rather than operating through individual branches in isolation, we deliver a streamlined and coordinated approach to leasing strategy, pricing and delivery across our London network. This ensures consistency, control and strong performance across every asset.
Each client is supported by a single point of contact who oversees leasing strategy across their portfolio, while working closely with our local branch experts. This structure combines central oversight with on the ground market knowledge, giving clients clear visibility and confidence that every property is positioned and managed effectively.
Over the past 12 months, lettings activity has increased by more than a third, reflecting both sustained tenant demand and our ability to deliver results at scale.
We offer a single, consistent fee structure across our London network, allowing developers and investor landlords to manage multiple properties or developments under one agreement regardless of location.
This approach reduces administrative complexity, saves time and provides cost clarity across an entire portfolio. Clients benefit from economies of scale, with a more efficient and commercially advantageous structure as their holdings grow.
Our involvement continues beyond initial instruction. We provide ongoing advice on market conditions, legislative changes and portfolio level decisions, helping clients protect income and plan with confidence.
Through our close alignment with New Homes Sales, we are often involved at an early stage of a development. We can provide estimated rental values, advise on unit mix and prepare a clear lettings strategy ahead of completion. This allows for a faster, more effective launch and reduces the time between completion and first tenancy.
We support a range of letting strategies to suit different asset types and investment goals, including long term tenancies, corporate lets and short lets.
Our corporate lettings service connects properties with professional tenants, relocation clients and companies seeking high quality accommodation across London. This provides a reliable income stream and often results in longer tenancies.
For clients seeking flexibility or higher yields, we advise on short let opportunities where appropriate, ensuring the right balance between occupancy and return.
We also connect developments with international tenant demand through our China and Middle East desks. This expands reach beyond the domestic market and supports consistent occupancy, particularly for new developments and prime London locations.
We provide clear, asset specific advice to investor landlords across individual properties and large-scale portfolios.
This includes rental valuations, pricing strategy and guidance on the most suitable letting approach for each property. Our aim is to maintain income, minimise void periods and ensure each asset performs in line with the wider portfolio.
For clients with properties across multiple London locations, we oversee leasing strategy under a single direction while working closely with our local branches. This ensures each property benefits from local expertise while remaining aligned to an overall investment strategy.
Our strong relationships with New Homes developments mean we understand each scheme in detail, allowing us to position properties accurately and respond quickly to market conditions.
We support developers and landlords through every stage of the lettings lifecycle, from initial launch through to long term occupancy, with a focus on efficiency and sustained performance.
Rental Strategy and Pricing
Setting the right rental levels at launch is critical. We provide data led appraisals based on live market conditions across our network, ensuring pricing supports both early demand and long-term income.
Phased Leasing and Market Positioning
For larger developments, we manage the release of units in phases to maintain pricing strength and avoid oversupply. We advise on unit mix, timing and positioning to support consistent demand throughout the leasing process.
Marketing Property to Tenants
Each development is promoted through a coordinated campaign across leading property portals, digital channels and our applicant database. This ensures strong visibility and access to both domestic and international tenants.
Tenant Referencing and Checks
We carry out thorough referencing, including affordability checks, employment verification and credit history. This helps secure reliable tenants and supports long term tenancy stability.
Managing Move Ins and Occupancy
From first enquiry to move in, we manage the entire process to maintain momentum, reduce void periods and achieve strong occupancy levels as efficiently as possible.
Our marketing approach is designed to generate immediate interest, maintain momentum and minimise void periods throughout the lifecycle of a development.
By combining data driven targeting with our extensive applicant network, we ensure properties reach the right tenants quickly and sustain consistent levels of enquiry.
Creative, Portals and Direct Marketing
We present each property clearly using high quality photography, floorplans and accurate listings to support quick decision making.
Developments are launched across Rightmove, Zoopla and OnTheMarket, supported by direct marketing to registered applicants already searching for similar homes.
Digital Campaigns and International Reach
We run targeted digital campaigns using paid search, social media and retargeting to convert interest into viewings. Our international desks extend this reach further, attracting tenants relocating to London and broadening the overall demand pool.
Local Marketing and Launch Activity
Our local branches play a key role in generating demand from tenants already living and working in the area. On site marketing, signage and launch events help build early momentum and increase visibility, particularly for larger schemes.
Once a property is occupied, the focus shifts to maintaining income, reducing risk and ensuring a consistently high standard of management.
Our dedicated Property Management and Premier Property Management teams oversee day to day operations, including maintenance coordination, tenant communication and regular inspections. Issues are addressed promptly, helping to protect both the asset and the tenant experience.
Clients receive clear reporting and structured communication, providing full visibility without the need for direct involvement.
We also deliver regular investor reporting, including updates on rental income, occupancy levels and overall portfolio performance.
The lettings landscape continues to evolve, increasing the responsibilities placed on landlords.
We manage all key compliance requirements, including safety certifications, documentation and tenancy administration. This ensures properties remain fully compliant and reduces the risk of disruption or penalty.
We also guide clients through legislative changes, including the Renters’ Rights Act, ensuring tenancy structures and management processes remain aligned with current regulation.
Our New Homes Lettings and Investor Relations clients benefit from access to Chestertons’ full range of services.
These include lettings, New Homes Sales, international desks, professional services, capital markets and dedicated property management teams, providing a complete service from acquisition through to long term income and asset management.
New Homes Lettings & Investor Relations Manager
She oversees and coordinates leasing strategy, supports multi-property portfolios and provides ongoing market and legislative guidance, helping clients achieve consistent performance and long-term value.
Mobile: +44 (0) 7711978937
