
Our New Homes team specialise in the marketing, sales, and advisory services for residential developments across London and surrounding areas. We provide a fully integrated service, from early-stage advice and site appraisal through to marketing, sales, and completion. Our approach is structured and detail-led, ensuring a clear route to market and consistent buyer engagement at every stage.
With one of London’s largest property networks, we provide strategic insight and hands-on delivery at every stage of a development, ensuring each scheme performs commercially.
Developers benefit from clear guidance, regular updates, and practical next steps, so each scheme is positioned correctly and performs commercially from launch through to final sale. We help thousands of buyers find their new homes each year and have successfully sold £1.87 billion worth of new homes in the last year.
Our Marketing, Research and New Homes teams work closely together to develop and deliver tailored strategies for each development, ensuring a coordinated approach from initial concept through to launch and completion.
We have dedicated China and Middle East desks, supported by multilingual teams, allowing us to connect developments with a diverse international audience. As a 360-degree property agency, we offer integrated services across sales, lettings, valuation and property management.
We support developers at every stage of the development lifecycle, providing commercially focused advice and delivery to bring each scheme to market successfully.
Pre-Acquisition and Proposal
We collaborate with developers from the outset, providing tailored guidance and marketing proposals to support funding and early-stage planning. Through our network of architects, planning consultants, and in-house surveyors, we help set developments up for success from day one.
Valuation and Site Acquisition
Our experts conduct detailed valuations to assess financial viability, advising on acquisition terms, pricing, market trends, and growth potential. We also provide Red Book valuations, site assessments, and guidance on Section 106 planning obligations.
Market Intelligence
Once a site is secured, we provide insight into buyer preferences, demographics, and demand forecasts. This ensures the development is aligned with current and future market conditions and supports effective unit mix and positioning.
Specification and Layout
We work closely with developers and housebuilders to advise on layouts, specifications, and materials. Our guidance ensures developments are functional, visually appealing, and aligned with buyer expectations.


Chestertons combines strong street-by-street local insight with international reach.
Through targeted digital campaigns, leading property portals, print marketing, and direct outreach, we promote each development to the right audience at every stage of the sales cycle.
Our internal team manages the full sales process from initial enquiry through to completion, ensuring a smooth journey and consistent commercial focus throughout.
Creative and Presentation
Our skilled photographers and creative team deliver high-quality marketing materials, including bespoke brochures, professional photography, detailed floorplans, and CGI, ensuring each development is presented to the highest standard.
Leading Property Portals
We leverage our long-term relationships with leading property portals including Rightmove, Zoopla and OnTheMarket using premium listings and enhanced exposure tools to ensure developments reach the widest and most relevant audience.
Forbes Global Properties
As the sole UK partner of Forbes Global Properties, we connect developments to a global network of over 440 locations, giving access to a worldwide audience.
PR and Media
Our dedicated in-house PR team creates engaging campaigns that secure high-quality media coverage across leading national and international titles, including FT Weekend, the Evening Standard, The Times, and The Telegraph.
Direct Marketing
We create targeted email campaigns using our buyer database, delivering tailored content designed to drive qualified enquiries and support sales momentum.
Digital and Campaign Delivery
We deliver targeted digital campaigns across social media platforms including Instagram, Facebook, LinkedIn and TikTok, combining organic content with paid advertising formats such as video and carousel campaigns to reach a broad and engaged audience.
We also run bespoke PPC campaigns through Google Ads and other search platforms, driving qualified traffic to development listings and maximising online visibility.
Overseas Marketing
We adapt marketing materials for international audiences, including translated content and targeted campaigns across platforms such as WeChat and Red. With one of the largest WeChat groups in the UK property market, we share articles, video content, and local area insights to engage and attract international buy
On-The-Ground Marketing
Our team will design and distribute high-quality, visually compelling leaflets that highlight the unique selling points of your properties. We also create impactful hoarding and site signage to maximise visibility and deliver a strong on-site presence.
Events and Activation
We organise exclusive open house and launch events, creating engaging opportunities for prospective buyers to experience developments and drive early-stage demand.

Lettings:
Our New Homes Lettings department offers a comprehensive range of services, including tailored buy-to-let investment advice, efficient tenant sourcing, property management, snagging services, and end-to-end lettings support.
International Desks:
We have dedicated region-specific teams on the China Desk and Middle East Desk, providing access to qualified contacts in the regions as well as multilingual staff members.
Professional Services:
Our Chartered Surveyors and Registered Valuers undertake professional valuations across a wide range of property types, including valuations in connection to Leasehold Reform claims, tax / development / matrimonial valuations and portfolio valuations.
Capital Markets:
Our Capital Markets department is involved in complex sales such as blocks of flats, mixed-use units, and properties with development potential as well as strategic consultancy, joint venture structuring, investment, and development valuations.
Premier Property Management:
We offer a skilled team of dedicated professionals with over 150 years of combined experience in property, ensuring that every new home meets the highest standards – from high-end renovations to post-sale support.
Head of MENA Desk



