Set within one of London’s most desirable neighbourhoods, 100 Avenue Road combines the tranquillity of leafy surroundings with the energy and convenience of the capital. Positioned just moments from Swiss Cottage Underground station, this contemporary development offers 172 private residences designed around refined, modern living.

A striking double-height reception, 24-hour concierge and landscaped entrance create an impressive arrival, while the interiors continue the sense of understated sophistication. From Manhattan-style apartments to spacious three-bedroom homes, each residence has been carefully planned with elegant proportions, contemporary finishes, abundant natural light and, where available, private outdoor space.

Residents can enjoy a selection of beautifully designed spaces dedicated to relaxation, connection and wellbeing. A light-filled residents’ lounge and library provides a peaceful setting to read, work or unwind, complemented by comfortable seating and a welcoming atmosphere. Further amenities include a swimming pool and spa, gym, Reformer Pilates studio and golf simulator, offering a well-rounded lifestyle focused on both fitness and relaxation.

The location places the best of north-west London close at hand. Hampstead Village, Primrose Hill and Regent’s Park are all within easy reach, while St John’s Wood, Belsize Park and West Hampstead offer an appealing mix of independent shops, cafés, restaurants and everyday amenities. With Swiss Cottage Underground station directly on the doorstep, residents also benefit from excellent connections across London.

Developed by Arada London, a leading mixed-use developer, 100 Avenue Road reflects a commitment to creating high-quality, sustainable and thoughtfully integrated places across the capital. From its residences and amenities to its carefully considered setting, the development offers a distinctive contemporary address with London at its heart.

*Images are illustrative and contain CGI staging*