Welcome to the revival of an icon: an architectural classic that embodies the spirit of swinging London and stands as a focal point at the creative and cultural heart of this ever-changing city. When Centre Point arrived in London in 1966, its bold geometric design and delicate honeycomb façade captured the confidence, optimism and creative flair of the decade. In a city famous for reinvention, the building is now set for a new life as an exclusive residence in an exceptional location. Set serenely above the bustle of the West End, these 82 apartments are contemporary classics, crafted by renowned British designers Conran & Partners.

For centuries people have been drawn to London — looking not only to make a better living but to live a better life. Think cafes, restaurants, shops, theatres, cinemas, galleries and museums. Think Soho, Fitzrovia, Covent Garden and Bloomsbury — cultural hotspots within a five minute walk of Centre Point. And now think St Giles Square, right on the doorstep of Centre Point Residences. Home to ‘The Outernet’ — the world’s first multimedia entertainment and retail amphitheatre — this new public space sits at the hub of the Crossrail service, putting it within just half an hour’s journey of Heathrow. A place, then, to attract and welcome future generations drawn to London — the world’s destination of choice.

Following its reinvention, Centre Point is as distinctive inside as it is outside. Every detail is inspired by the building’s graphic, three-dimensional façade; the use of pattern and contrast in the original mezzanine level; and elements of the surviving ironmongery, joinery and tiling. Drawing on the best of British craftsmanship and design, each apartment features a similar palette of terrazzo and stone in contrasting patterns, alongside warm and tactile timber that shifts from dark to light as you journey from the hallway into the main living space. The result is a sense of life and luxury matched only by the spectacular views offered over London by day and by night.

At any time of the day or night, residents at Centre Point can call on the services of a thirty-strong team of concierge staff. They are on hand to greet residents and visitors, make taxi and restaurant reservations, handle post and deliveries, look after keys, or supervise any work arranged for an apartment. It is a team assembled in the cosmopolitan image of Centre Point itself – a carefully curated blend of talent and experience drawn from some of the finest residential establishments and hotels around the world. Whatever service is needed, it is certain to be delivered with discretion, assurance and a smile.